What is the difference between a Customer Data Platform – CDP and a Customer Relationship Management – CRM Platform?

A Customer Data Platform – CDP and a Customer Relationship Management – CRM platform share some similarities However, their primary purpose and function have many differences. Let’s start by understanding each one of them separately: Customer Data Platform – CDP A CDP is a system specifically designed to create a customer database that includes complete historical and behavioral data about …

Customer Data Platform – CDP and Data Management Platform – DMP: Key Differences, Benefits, and how they co-Exist

Customer Data Platform – CDP and Data Management Platform – DMP: Key Differences, Benefits, and how they co-existed Better Together In Powering A More Successful MarTech Stack Organizations that want to stay ahead of the curve and compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right …