What is the difference between a Customer Data Platform – CDP and a Customer Relationship Management – CRM Platform?

A Customer Data Platform – CDP and a Customer Relationship Management – CRM platform share some similarities However, their primary purpose and function have many differences. Let’s start by understanding each one of them separately: Customer Data Platform – CDP A CDP is a system specifically designed to create a customer database that includes complete historical and behavioral data about …

Customer Data Platform - CDP

What Is a Customer Data Platform (CDP) and What Are the Benefits?

What Is a Customer Data Platform (CDP) and What Are the Benefits? Effective personalization is only ever as good as the quality and breadth of your data. Disparate data and incomplete records leave many businesses unable to join up the dots and build meaningful customer segments. Without these, effective personalization may not be possible. The answer? A single customer view …